Make in India, a type of Swadeshi movement was launched by the Ministry of Commerce and Industry on 25 September 2014.
It aims at promoting India as an important investment destination and a global hub for manufacturing, design and innovation.

It is a country-wide multimedia awareness campaign on various issues related to consumer rights and responsibilities across diverse subjects.

AAY contemplates identification of poorest of the poor families from amongst the number of BPL families covered under TPDS (Targeted Public Distribution System) and providing them food grains at a highly subsidized rate.