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Swabhimaan – Campaign (Ministry of Finance)

🗓️ 09th September 2019

Key Points of the Scheme


  • Swabhimaan is a campaign that aims to bring banking services to large rural areas.
  • It was launched on Feb. 10, 2011.
  • This campaign is to be operated by the Ministry of Finance and the Indian Banks’ Association (IBA)
  • It aims to ensure banking facilities inhabitation with a population in excess of 2000 by March 2012. 


  • to bring banking within the reach of the masses of the Indian population.
  • to enable small and marginal farmers to obtain credit at lower rates from banks and other financial institutions.
  • to ensure that the benefits of economic growth reach everyone at all levels.
  • to empower people to achieve their own goals by enhancing their financial capabilities. 

Working Methodology

  • Under this plan, Banks will select business correspondents (Bank Saathi).
  • They will act as intermediaries between the rural people and the banks.
  • Banks provide basic services like deposits, withdrawals and remittances using the services of Business Correspondents (BCs) also known as Bank Saathi.

Progress of the campaign

70,000 habitations have been covered so far under the ‘Swabhimaan’ campaign out of 73,000 identified habitations till March 2012.

Month: Current Affairs – September 2019 

Categories: Important Days

Important Points: SIWI , world water week , water for societ


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